Creation of FREAKSHOP.Berlin

Creation of visual identity for fashion brand FREAKSHOP BERLIN
What I did? Concept, logo, promotional video (coming soon), website, product & editorial photography, promotional materials
My love for alternative fashion galvanized me into creating not only re/designed clothes, but also a space for like minded designers to congregate. Above all I wanted to stay true to the values local, vegan and fair trade, while also promoting LOHAS (shortcut for Lifestyles of Health and Sustainability - "demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment." Source Wikipedia). Whether to develop one's consciousness or an unusual printing technique I want to create a place of possibility and sharing, a place where anything is possible.
Logo and name
This is the logo that I believe encapsulates the content of the FREAKSHOP, a place of strange and unique products created by many freaky souls from Berlin.
The website is temporary closed due to construction works. There will be presented some fashion editorials and first collection of freaky stuff including on-line shop and dates and places where you can get our products. You can subscribe yourself for newsletter and start to follow us on facebook : !!