Creation of FREAKSHOP.Berlin

Creation of visual identity for fashion brand FREAKSHOP BERLIN
What I did? Concept, logo, promotional video (coming soon), website, product & editorial photography, promotional materials
Concept
My love for alternative fashion galvanized me into creating not only re/designed clothes, but also a space for like minded designers to congregate. Above all I wanted to stay true to the values local, vegan and fair trade, while also promoting LOHAS (shortcut for Lifestyles of Health and Sustainability - "demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment." Source Wikipedia). Whether to develop one's consciousness or an unusual printing technique I want to create a place of possibility and sharing, a place where anything is possible.
Logo and name
This is the logo that I believe encapsulates the content of the FREAKSHOP, a place of strange and unique products created by many freaky souls from Berlin.
PHOTOGRAPHY & PROMOTIONPRODUCTS
tbc.
WEBSITE
The website is temporary closed due to construction works. There will be presented some fashion editorials and first collection of freaky stuff including on-line shop and dates and places where you can get our products. You can subscribe yourself for newsletter and start to follow us on facebook : www.freakshop.berlin !!