Creation of inri

Creation of visual identity for fashion brand INRI
What I did? Logo, promotional video, website (visual), product & editorial photography
Logo
The logo for INRI (Independent Realm of Inspiration) i was looking for a symbol to be associated with elegance, positivity, energy and inspired mainly by ancient symbolics and the brand's collection itself. While researching Japanese symbolics I discovered an inspirational sign : " Enso - it is a symbol and not a character. It symbolizes absolute enlightenment, strength, elegance, the universe, and the void; it can also symbolize the Japanese aesthetic itself. As an "expression of the moment" it is often considered a form of minimalist expressionist art."(Source: Wikipedia)
Bringing idea alife
In the last year I looked to establish the identity of an upcoming fashion brand. For this brand the designers wanted to develop the image of the harness , which is usually associated with fetish , to make it wearable with casual items. On the pictures above this text you can see 4 different types of the designs from the brands first collection.
VIDEO
The concept of a video was a result of brainstorming with brand owners, they introduced me an amazing dancer/performer – Bianca Dakli – who was supposed to dance for our project. The place, where the shooting took place, is abandoned train station in Berlin.
PHOTOGRAPHY
I participated as a photographer in 3 different shootings - one for the video and for product shooting. Second was product photography - I photographed products on the metal mesh. One studio shooting with two models - male & female. I was also responsible for retouch. TEAM: Models Bianka Dakli (dancer in the video & model in abadoned building), Пра Гматика & Szymon Pankowski (studio shoot) Photo/Video Izabella Chrobok , Renata Szarkowicz Montage : Izabella Chrobok Stylists Make Up/Hair: Magdalena Cichonska – Hair & Make up ART ist Stylization: Zuzanna Orman, Pawel Wieczorkiewicz

PROMOTIONAL VIDEOS